COMM370-01C Advertising/PR Campaign Planning (with Duane de Four)

COMM370-01C Advertising/PR Campaign Planning (with Duane de Four)

In this course, students will explore processes for developing a comprehensive integrated marketing communication (IMC) campaign, including research, planning, creative, media, and evaluation aspects. Students will construct and execute research plans and learn about the way the advertising/PR industry operates. Students will compile findings and recommendations into a final written plan and oral presentation that comprehensively outlines the integrated marketing campaign developed during the course.

Prerequisite(s): COMM 270





Day(s) and Time(s):

CE1: Feb 1-May 6
Sa: 8:15-11:15a
Class Number:12796_Spr2021
Your Price*: $1,230.00

For accurate pricing, choose your UMass Boston matriculation status:

Matriculation & MA resident status:
Remote: Courses that are typically taught face-to-face will be delivered remotely this spring. As opposed to an online course, which requires no live sessions and allows a student to study anytime, a remote course is either: (1) a course with live class sessions delivered via web conferencing, or (2) a course with pre-recorded lectures that a student can watch anytime, typically paired with live discussions sessions. For more detail on the remote format of a specific course, contact the instructor.

Duane de Four: [email protected]

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* Course fees are subject to change.