GERONGR645-01C Marketing of Aging Services (with Robert Paul Dwyer)

GERONGR645-01C Marketing of Aging Services (with Robert Paul Dwyer)

This course examines marketing principles as applied to aging services organizations. Students will learn about marketing concepts, objectives, and brand names. The course will also explore the current structure of aging organizations in Massachusetts and relate these to current marketing principles and strategies. Students will learn to apply marketing concepts to effectively manage and operate an aging services organization. This course provides students with the opportunity to see how marketing principles and practice come together within the context of various types of aging services organizations in Massachusetts.

Credit(s):

3

Location:

Online

Day(s) and Time(s):

Feb 3-May 8
Web Conf: Tu 7-8:30p

Availability:

Registration for Spring 2020 is closed.
Class Number:12053_Spr2020
Your Price*: $1,725.00

Important Dates
Shopping cart opens: November 4, 2019
Deadline for 100% refund: February 10, 2020
Registration with Permission ends: February 18, 2020
Deadline for 50% refund: February 18, 2020