GERONGR645-01Z Marketing of Aging Services (with Robert Paul Dwyer)

GERONGR645-01Z Marketing of Aging Services (with Robert Paul Dwyer)

This course examines marketing principles as applied to aging services organizations. Students will learn about marketing concepts, objectives, and brand names. The course will also explore the current structure of aging organizations in Massachusetts and relate these to current marketing principles and strategies. Students will learn to apply marketing concepts to effectively manage and operate an aging services organization. This course provides students with the opportunity to see how marketing principles and practice come together within the context of various types of aging services organizations in Massachusetts.





Day(s) and Time(s):

May 30-Aug 24
Web Conf: Tu 6:00-7:30p


Registration for Summer 2017 is closed.
Class Number:1857_Smr2017
Your Price: $1,725.00

Important Dates:
Registration begins: April 3, 2017

Online registration ends: 8:30am on the day of the first class meeting

For more important dates and information, please click here and view the Summer Academic Calendar.