GERONGR645-01Z Marketing of Aging Services (with Robert Paul Dwyer)
This course examines marketing principles as applied to aging services organizations. Students will learn about marketing concepts, objectives, and brand names. The course will also explore the current structure of aging organizations in Massachusetts and relate these to current marketing principles and strategies. Students will learn to apply marketing concepts to effectively manage and operate an aging services organization. This course provides students with the opportunity to see how marketing principles and practice come together within the context of various types of aging services organizations in Massachusetts.