GERONGR645-01Z Marketing of Aging Services (with Robert Paul Dwyer)

GERONGR645-01Z Marketing of Aging Services (with Robert Paul Dwyer)

This course examines marketing principles as applied to aging services organizations. Students will learn about marketing concepts, objectives, and brand names. The course will also explore the current structure of aging organizations in Massachusetts and relate these to current marketing principles and strategies. Students will learn to apply marketing concepts to effectively manage and operate an aging services organization. This course provides students with the opportunity to see how marketing principles and practice come together within the context of various types of aging services organizations in Massachusetts.

Credit(s):

3

Location:

Online

Day(s) and Time(s):

May 28-Aug 22
Web Conf: Tu 7-8:30p

Availability:

Course cancelled.
Class Number:2056_Smr2019
Your Price: $1,725.00

Important Dates:
Registration begins: April 1, 2019
Online registration ends: 8:30am on the day of the first class meeting
Add/swap deadline: June 4 (Session 1); July 8 & 22 (Session 2)