GERONGR645-01Z Marketing of Aging Services (with Robert Paul Dwyer)

GERONGR645-01Z Marketing of Aging Services (with Robert Paul Dwyer)

This course examines marketing principles as applied to aging services organizations. Students will learn about marketing concepts, objectives, and brand names. The course will also explore the current structure of aging organizations in Massachusetts and relate these to current marketing principles and strategies. Students will learn to apply marketing concepts to effectively manage and operate an aging services organization. This course provides students with the opportunity to see how marketing principles and practice come together within the context of various types of aging services organizations in Massachusetts.

Credit(s):

3

Location:

Online

Day(s) and Time(s):

May 26-Aug 20
Web Conf: Tu 7-8:30p

Availability:

Registration for Summer Session I is closed.
Class Number:2365_Smr2020
Your Price*: $1,725.00

* Please note: Tuition discounts and scholarships not displayed. Discounts and scholarships will be reflected on billing invoice.

Important Dates
Session 1 classes start: May 26, 2020
Session 1 deadline for 100% refund: May 28, 2020
Session 1 deadline for 50% refund: June 2, 2020
For other important dates: https://www.umb.edu/summer/academic_calendar