MKT310-01B Data Analysis for Marketing Management (with Raymond Ruiming Liu)

MKT310-01B Data Analysis for Marketing Management (with Raymond Ruiming Liu)

Familiarizes students with data analysis techniques for marketing decision making. Emphasis is given to secondary data and secondary data processing. The course makes extensive use of computers and commercial software: word processing and graphics programs, spreadsheets, and statistical analysis packages containing data description, bivariate and multivariate models. It also emphasizes report writing and oral presentation skills.

Prerequisite(s): MKT 301 and MSIS 111 (or approved substitutes), pre-req (or co-req) MATH 134, 135, 140, 141, 145 or 146 and a minimum of 60 credits. MGT majors only.

Credit(s):

3

Location:

Remote

Day(s) and Time(s):

Jul 13-Aug 20
TuTh: 10a-1p

Availability:

Registration is closed.
Class Number:2584_Smr2020
Your Price*: $1,050.00

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UMass Boston Matriculation & Residence status:

* Please note: Tuition discounts and scholarships not displayed. Discounts and scholarships will be reflected on billing invoice.

Remote: Courses that are typically taught face-to-face will be delivered remotely this summer. As opposed to an online course, which requires no live sessions and allows a student to study anytime, a remote course is either: (1) a course with live class sessions delivered via web conferencing, or (2) a course with pre-recorded lectures that a student can watch anytime, typically paired with live discussions sessions. For more detail on the remote format of a specific course, contact the instructor.

Important Dates
Session 2 (CE6) classes start: July 13, 2020
Session 2 (CE6) deadline for 100% refund: July 16, 2020
Session 2 (CE6) deadline for 50% refund: July 20, 2020
For other important dates: https://www.umb.edu/summer/academic_calendar