MKT310-01B Data Analysis for Marketing Management (with Staff)

MKT310-01B Data Analysis for Marketing Management (with Staff)

Familiarizes students with data analysis techniques for marketing decision making. Emphasis is given to secondary data and secondary data processing. The course makes extensive use of computers and commercial software: word processing and graphics programs, spreadsheets, and statistical analysis packages containing data description, bivariate and multivariate models. It also emphasizes report writing and oral presentation skills.

Prerequisite(s): MKT 301 and MSIS 111 (or approved substitutes),or MATH 134, 135, 140, 141, 145 or 146 and a minimum of 60 credits MGT majors only
Corequisite(s): MATH 134, 135, 140, 141, 145 or 146 and a minimum of 60 credits MGT majors only

Credit(s):

3

Location:

Harbor

Day(s) and Time(s):

Jul 15-Aug 22
MW: 10a-1p

Availability:

Course is full.
Class Number:2528_Smr2019
Your Price: $1,050.00

For accurate pricing, choose your matriculation & MA resident status:

Matriculation & MA resident status:

Important Dates:
Registration begins: April 1, 2019
Online registration ends: 8:30am on the day of the first class meeting
Add/swap deadline: June 4 (Session 1); July 8 & 22 (Session 2)